Book chapter by Özlem Hesapçı and Yonca Aslanbay

360hThe networked self: Collectivism redefined in civic engagements through social media causes” authored by Özlem Hesapçı, Ph.D. (Boğaziçi University) and Yonca Aslanbay, Ph.D. (İstanbul Bilgi University) is published within Handbook of Research on Waste Management Techniques for Sustainability, published by IGI Global:

“The number of digital networks established for a common social ‘cause’ having passion of civic activism increase globally day by day. The purpose of this study is to provide explanations for civic engagement through social media causes. In the current study, a structured questionnaire is administered to 308 social media users in Turkey. The findings refine existing research bringing a new perspective to collectivism by explaining civic engagement in specific areas through social media causes in terms of individualistic values, self-identity (social vs. personal) and social media use. Overall findings ascertain social media’s role on raising social capital while enhancing not only the individual selves but also collective performances through diverse civic cause engagements. The study has significant outcomes for both non-profit and profit organizations in building strategies of communication with their stakeholders through digital means.”

Article by Özlem Hesapçı, Ezgi Merdin and Vehbi Gorgulu

article-journal-consumer-behavior-lYour ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal“, authored by Özlem Hesapçı, Ph.D. (Boğaziçi University), Ezgi Merdin, Ph.D. (Koç University) and Vehbi Gorgulu (Research Assistant at BİLGİ Department of Communication Design and Management) is published by the SSCI-indexed journal, Journal of Consumer Behaviour.

The Effects of Religiosity on Internet Consumption: A Study on a Muslim Country

The new article by Yonca Aslanbay (Professor of Marketing at the Department of Communication Management), Özlem Hesapçı (Assistant Professor of Marketing at the Management Department) and Vehbi Görgülü (PhD student and graduate teaching assistant at the Department of Communication Management), titled “The Effects of Religiosity on Internet Consumption: A Study on a Muslim Country” has been published by the SSCI-indexed journal, “Information, Communication & Society”. The article is now available online. The abstract of the study is as follows:

“The relationship between technology adoption and religion has received scant research attention. The complicated process of Internet use among contemporary religious people is affected by the tension between technological developments and religious beliefs. The current research aims to explore the effects of religiosity on Internet consumption in a newly industrialized Muslim country, Turkey. The study utilized a cross-sectional design based on data from 2,698 subjects, selected by stratified random sampling, covering all 12 regions of the country. By offering an exploratory approach, this study sheds light on how various interpretations of religion enable culture-specific observations on Internet consumption patterns, and its relation with different levels of religiosity. The findings revealed that the level of religiosity has a significant effect on the patterns of Internet consumption.”

New Article by Ozlem Hesapci, Yonca Aslanbay and Vehbi Gorgulu: ‘Self-Regulation of Advertising in Turkey’

The new collaborative article of Ozlem Hesapci, Yonca Aslanbay and Vehbi Gorgulu was published by Journal of Yasar University (Joy), with the title, “Self-Regulation of Advertising in Turkey: The Changing Industry Dynamics. According to the authors, “The study serves an important up to date analysis of these challenges, transformations, and evaluates reflections through the self-regulatory mechanism of advertising in Turkey.” In order to address these challenges, the paper provides first a comprehensive review of the literature on advertising ethics and analyzes the distribution of complaints submitted to the Turkish Advertising Self Regulatory Board (TASRB). The analysis is based on a content analysis of the complaints received by TASRB among various industries over regulation codes, between the years 2006-2010. Complaints were coded for 19 industries over 26 codes for advertising practice and categorized for the complaint submitting party, as consumer or competitor. The results revealed an increase in the number of complaints. When the most complaint receiving industries; telecommunication, cosmetics/personal care, cleaning supplies, and IT were analyzed, findings reveal that complaints received by TASRB consistently placed under the codes of truthfulness, substantiation, and denigration.

The full article is accessible online at:

Chapter by Yonca Aslanbay & Özlem Hesapçı in the Handbook of Islamic Marketing

Lifestyles of Islamic consumers in Turkey chapter by Yonca Aslanbay, Özlem Hesapçı Sanaktekin and Bekir Ağırdır in Hand Book of Islamic Marketing

The Handbook of Islamic Marketing, edited by Ozlem Sandikci and Gillian Rice, provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.

Özlem Hesapçı @ The La Londe Conference in Marketing Communications and Consumer Behavior

Özlem Hesapçı presented the paper, co-authored with Barış Ursavaş, “Effects of dramatic contrast on memory and temporal perceptions: What happens when you’re lost between happiness and sadness?” at the La Londe Conference in Marketing Communications and Consumer Behavior. The paper is selected among 98 submissions and will be published in the Journal of Business Research (SSCI).