Case study co-authored by Burcu Gümüş

downloadBurcu Gümüş (student at BİLGİ Communication Ph.D. and coordinator at markaokulu) authored the case study titled “Sustatining competitive advantage – Turk Telekom” with Selcen Öztürkcan, Ph.D. for the book “Strategic Marketing: Creating Competitive Advantage”. The book is edited by Douglas West, John Ford and Essam Ibrahim and published by Oxford University Press.