Book chapter co-authored by Kaan Varnalı and Vehbi Görgülü

“Determinants of Brand Recall in Social Networking Sites”, co-authored by Kaan Varnalı (Assoc. Prof. at BİLGİ Faculty of Communication, on the left) and Vehbi Görgülü (Asst. Prof. at BİLGİ Faculty of Communication) is published within the book Strategic Uses of Social Media for Improved Customer Retention, edited by  Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan) and Izzat Alsmadi (Boise State University, USA). The book is published by IGI Global.

Abstract

This research aims to contribute to the understanding of how brand impressions in social networking sites influence brand recall. Further, the relationship between the built-in metrics offered by social networking sites and brand recall are also examined to assess the validity of these metrics as measures of advertising effectiveness. Results indicate a positive relationship between brand recall and self-brand congruence, tie-strength with, trust toward, and perceived popularity of the profile associated with the post, and clicking a link embedded in the post / ad in which the brand appears. On the other hand, there is not a significant difference between the levels of brand involvement, homophily with the profile associated with the post / ad, like-count, and four types of built-in user-interaction options including liking, sharing, posting a comment and tagging among the brands that were successfully retrieved from the memory and those were not.

CFP: 1st International Conference on Business, Economics and Communication, INP, Lisboa

Call for Papers and Participation at the 1st International Conference on Business, Economics and Communication

June, 21st and 22nd, 2012| Lisbon | Portugal

The 1st International Conference on Business, Economics and Communication aims at bringing together researchers, practitioners and policy makers for discussing current issues on Cooperative and Active Ageing related to global Economy and Businesses. Thus, keynote presentations and technical papers, as well as discussions around the state-of-the-art, will provide the opportunity for promoting the scientific and practical development of the target topics.
It will be held in June, 21st and 22nd,  2012, at Campus Ameixoeira, ISG – Instituto Superior de Gestão and InstitutoSuperior de Novas Profissões, Lisbon, Portugal.

We welcome papers in the areas of:

·         Entrepreneurship and Cooperativism;

·         Corporate Social Responsibility;

·         Communication for Cooperativism;

·         Sustainable Management of Social Security;

·         Transport and Human Factors;

·         Environmental Economics in Aging Society

·         Ageing and mobility;

·         Accessibility for seniors;

·         Senior Marketing;

·         Ageing and ICT;

·         Senior Tourism;

·         Communication for ageing;

·         Advertising for seniors.

The Conference will be structured with sessions with 3 speakers each (maximum 15 minutes each per presentation, 45 minutes for panel).

CALL FOR PAPERS

Submission: abstracts of maximum 300 words

Deadline of Abstract: October, 31th 2011

Feedback of abstracts: November, 25th 2011

Deadline of full version: January, 31st 2012

Blind Peer review: February, 1st -29th 2012

Presentation of full and last version: March, 15th 2012.

Official language of the conference: English.

The conference organizers will publish selected papers with a book and CD.
For the publications, the researchers need to submit a full version of their paper before the conference.

The abstract will include:

– the name and surname of the speaker(s)

– his/her/their academic affiliation(s)

– contact info (in case of more authors, please specify the corresponding
author)

– the title of the abstract.

All articles will be double-blind reviewed by researchers.

The abstracts must be sent in PDF format and sent by email, with the subject “CAA in XXI Century – Conference 2012 SUBMISSION”, to Executive Coordinator mariabarbosa@cigest.ensinus.pt