“Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal“, authored by Özlem Hesapçı, Ph.D. (Boğaziçi University), Ezgi Merdin, Ph.D. (Koç University) and Vehbi Gorgulu (Research Assistant at BİLGİ Department of Communication Design and Management) is published by the SSCI-indexed journal, Journal of Consumer Behaviour.
