Article by Özlem Hesapçı, Ezgi Merdin and Vehbi Gorgulu

article-journal-consumer-behavior-lYour ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self-construal“, authored by Özlem Hesapçı, Ph.D. (Boğaziçi University), Ezgi Merdin, Ph.D. (Koç University) and Vehbi Gorgulu (Research Assistant at BİLGİ Department of Communication Design and Management) is published by the SSCI-indexed journal, Journal of Consumer Behaviour.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s