Haluk Ucel, Ph.D. (BİLGİ Media School) contributed to the book, Gender in the Media Transnational Perspectives, with the chapter titled “Gender Representations in Television Soap Operas in Turkey”, edited by M. Fernandez-Morales M. and S. Tomascikova. The book is published by Kosice: Pavol Jozef Safarik University in Kosice:
“Turkish television is a rather late starter in establishing its state television in the 1970s, broadcasting daily with limited hours, having a single black and white channel and surviving only with some American series such as Little House on the Prairie or Colombo and Brazilian telenovelas and later, a rather stormy controversial introduction of commercial television in the early 1990s with pirate broadcasting from abroad. Today, it marks its existence with a remarkable profile in domestic and international markets.
In this chapter, the construction of masculine and feminine identities in Turkish soap operas will be investigated. Gender representations through secular and Islamic discourses will be explored. Identity, gender stereotypes, meaning making and active audience will be observed. Discourse and content analysis will be carried out. The main focus will be on the most effective television serial Magnificent Century (Muhteşem Yüzyıl in Turkish) (Taylan and Taylan 2010).
The emergence of television in post-war Western societies as a dominant entertainment industry later became a threat to cinema. Today, the existence of new media is the major threat to television. While the current debate about the disappearance of conventional television gets hotter, Turkish television success in the international arena sets a counter debate about the power of conventional television.”