Book chapters by Bilgen Başal Pekin

9781466681255Bilgen Başal Pekin, Ph.D. (Department of Public Relations) contributed with two chapters tittled “On-Line Media Planning and On-Line Media Common Measurement Currencies” and “Turkish Healthcare Industry Promotional Practices and Digital Era” to “Handbook of Research on Effective Advertising Strategies in the Social Media Age”, edited by Nurdan Öncel Taşkıran and Recep Yılmaz. The book is published by IGI Publications and can be ordered here.

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