Social media and social networking sites such as Facebook, Twitter and LinkedIn have become extremely popular over the past five years. The adoption and use of these channels apply not only to social activities but to commercial sectors as well. Companies now use video, blogs, podcasting, social network communities and other online media to release news and directly approach customers. These marketing platforms operate 24/7 and provide attractive interactive environments for customers and companies.
As such, the objectives of the special issue on Social Media and Social Networking by Industrial Marketing Management will reflect the most recent advances on the marketing theories and the organizational adoption of social media and social network for industrial marketing and branding and to explore future research directions. The deadline for submission is February 28, 2015.
For further info, please contact with the guest editors:
William Yu Chung Wang
Department of Business Information Systems, Faculty of Business and Law, AUT University, New Zealand. e-mail: firstname.lastname@example.org
School of Management, Massey University, Auckland, New Zealand. e-mail: email@example.com