In the last two decades of the new millennia, we have seen consumer wellbeing affected in two vastly opposing ways. On the one hand, we see an ever increasing conglomeration of corporations, leading to larger, more ubiquitous, and hegemonic companies; often resulting in a reduction of consumer wellbeing. On the other hand, with the advent of Web 2.0 and the increasing use and proliferation of social media, such as Facebook, Twitter, Pinterest, and numerous consumer advocacy and review websites; we see an augmentation of consumers’ abilities to fight back, and in many cases, increase their well-being.
These two diametrically opposing developments (larger and more powerful companies versus increasingly empowered and connected consumers) are in a constant battle, and consumer wellbeing is the issue at the core. At ICAR 2014, we suggest anti-consumption as one lens by which scholars, practitioners, and policy makers can look at these current and on-going events. Anti-consumption is the study of reasons against consumption; relevant topics include, but are not limited to: boycotting, consumer resistance, activism, culture-jamming, dissatisfaction, complaining behavior, undesired self, organizational disidentification, voluntary simplification, and brand avoidance. When consumer wellbeing is negatively impacted by markets, corporations, or brands, anti-consumption may occur as one consequence. Likewise, when instances of anti-consumption occur, researchers should look at the possible causes from the consumers’ points of view.
In line with this theme, ICAR has secured a special issue in the Journal of Consumer Affairs (JCA) for publication in 2015. JCA is the premier journal devoted to peer-reviewed, multidisciplinary research on the interests of consumers in the marketplace. According to its official website JCA publishes “high quality research on consumer behaviour, consumer and household decision making, and the implications of private business practices and government policies for consumers’ wellbeing. Consumer markets are broadly conceived to include durable and nondurable goods and services, financial products, health and medical care, food, entertainment, energy, and housing. Research published in the journal focuses on protecting consumers’ interests and is addressed from the consumers’ point of view.
Consistent with these aims the Journal of Consumer Affairs special issue solicits papers that explore the relationship between anti-consumption and consumer interests and wellbeing. Expressions of interest and inquiries can be directed to special issue editors Mike Lee (email@example.com) or Stefan Hoffmann (firstname.lastname@example.org), or to JCA editor Sharon Tennyson (email@example.com). More information about anti-consumption and ICAR can be found by visiting www.icar.auckland.ac.nz.
Submission process for ICAR 2014: Deadline November 1st 2013
Email the manuscript to firstname.lastname@example.org before November 1st 2013. Manuscripts will undergo a double blind peer review process, guided by the guest editors, involving a specialist review panel from the areas of anti-consumption and consumer affairs.
Submission process for JCA Special Issue: Deadline August 30th 2014
Submit an electronic copy of the manuscript in Microsoft Word format through the JCA online submission system found at http://mc.manuscriptcentral.com/joca. All manuscripts submitted to JCA are subject to a double-blind review process, so author(s)’ name(s) must be removed from the title page and all other parts of the text.
Manuscripts not submitted to or presented at ICAR 2014 may be submitted for the special issue. However, the submission deadline permits authors of papers presented at ICAR 2014 to receive constructive feedback regarding the manuscript, thereby improving it in preparation for submission to the special issue.