Macromarketing in the Age of Neoliberalism: What is to be done?

38thAnnual Macromarketing Conference, June 5 – June 7, 2013, Schulich School of Business, York University, Toronto, Canada

Macromarketers study the cultural, social and political logic of markets and market systems, among other things. So, what then is the role and purpose of macromarketing in times of perpetual economic emergency, recognized even by respected cheerleaders of liberal market capitalism such as the Wall Street Journal and the Harvard Business Review as a crisis of capitalism? As we live in and study a system that produces increasing economic inequality, environmental degradation, new forms of apartheid, the celebration of Apple and the cruelty of Foxconn, new ethical obligations arise; an ethics that perhaps begins with recognizing that slave labor, trafficking of humans and human organs, the incarceration of millions, mass pauperization, and the violence drug and oil wars are not deplorable aberrations of the global capitalist system but are, in fact, constituent of its totality. Yet, the imperative or obligation of such an ethics is not at all clear. If we consider it our duty to study the linkages between the practices of individuals and organizations as actors in markets on the one hand and market processes as an overall coordination mechanism on the other, all we can say is that simply doing our duty as students of marketing systems may no longer do; we must also figure out the substance of our duty.

Thus participants are encouraged to explore the role of modern market systems in the production of overlapping antagonisms grounded in neoliberal capitalism; antagonisms that generate significant discontent among many of us: the looming ecological catastrophe, the privatization of collective intellectual property, the financialization of everyday life (education, healthcare, old-age security, etc.), and perhaps most importantly the effects of new forms of political, social and economic inclusion and exclusion.

Beyond that papers in all established macromarketing fields of study (e.g., Globalization, Innovation, Consumption Culture, Quality of Life, Poverty, and so on) are invited and can be sent directly to Detlev Zwick at

Submissions Deadline: 12 a.m. EST on January 30th, 2013
Notification of Accepted Works: March 1st, 2013

Pİ Özel Sayısı: Yeni Medya ve Değişen Gazetecilik

Pazarlama ve İletişim Kültürü Dergisi ‘nin Sonbahar 2012 sayısının konuk editörü BİLGİ Medya Bölümü Başkanı Prof. Dr. Aslı Tunç oldu.

“Yeni Medya ve Değişen Gazetecilik” özel sayısı için, BilgiPR Öğretim Üyesi Yrd.Doç.Dr. Erkan Saka, “Yeni Medya ve Değişen Gazetecilik: Bir Uzmanlık Alanı Olarak Gazeteciliğin Dönüşümü” adlı makalesini kaleme aldı.

BİLGİ Medya Bölümü Öğretim Üyesi Yrd.Doç.Dr. Itır Erhart‘ın “Bir Girişimci Gazetecilik Projesi: MADE” adlı makalesini, yine Pİ’nin Sonbahar 2012 sayısında okuyabilirsiniz.

Call for Papers: Film Criticism in the Digital Age


This edited anthology seeks to understand the current state of film criticism and how it has developed. It aims to examine the challenges that the Internet offers to the evaluation, promotion, and explanation of artistic works as well as digital technology’s impact on traditional concerns about the disposability or permanence of cultural criticism. The collection will furthermore contain a historical dimension that
investigate how the status of the critic has changed in the last fifty years and to what extent critics can still intervene into current popular discourse about arts and culture.
Topics may include (but are not limited to):
–case studies which deliberate on the permanence or disposability of criticism in the digital age
–historical case studies on certain critics, critical schools, publications or other developments that preview or help us understand the current developments in film criticism
–case studies of non-Anglophone critics, critical schools, newspapers, magazines or other developments
–case studies which account for the persistent gendered and/or class-based economies that inflect contemporary film criticism
–comparative case studies with other media (theatre, visual art, music, or literature) or studies of critics who have appraised film through the lenses or in parallel to other media
–case studies which acknowledge the various forms by which film criticism has been transmitted (print, radio, television, online)
–comparative case studies that show how the status of the critic has—or has not—changed with the advent of digital technologies
Please send a short abstract (250-400 words) with a brief author biography to Dr. Mattias Frey ( and Dr. Cecilia Sayad ( by 1 December 2012.

CFP Special Issue: Film, Fashion and Consumption

This special issue of Film, Fashion and Consumption explores the relationship between fashion and television at the level of production, text and audience. While there is an important body of work on film and onscreen clothing, the study of television costume/fashion continues to be marginalised within the academy. Yet, as Sarah Street notes, ‘costumes are a key element of television dramas, soaps, sit-coms and even the news’ (Street, 2002: 103). This issue seeks to address this imbalance and invites articles on any aspect of television and fashion with the aim of developing a foundation upon which we may build a more precise understanding of fashion and television form.
Topics may include (but are not limited to) the following:
* TV, fashion and new media
* TV genre and fashion
* Audiences/Consumers of fashion and television
* TV Production, costume and fashion
* TV and costume/fashion as spectacle
* TV history and fashion
* National Identity, TV and Fashion
* TV, fashion and Identity – sex and sexuality, ‘race’ and ethnicity
and/or class
Deadline: 1ST December 2012
Notes for Contributors are available on the journal website
refer to these notes, in conjunction with the Intellect style guide (at
before sending your article. All articles will be peer reviewed.
Guest Editor:  Dr. Helen Warner, University of East Anglia,

Kültür Politikalarında Eşbiçimlilik: Ayça İnce’den yeni bir makale

İstanbul Bilgi Üniversitesi Sahne Sanatları ve Kültür Yönetimi Lisans Programı Öğretim Üyesi Ayça İnce‘nin yeni makalesi “Kültür Politikalarında Eşbiçimlilik: Kaçınılmaz mı, bilinçli bir tercih mi?”, Toplum ve Bilim Dergisi’nin (Birikim Yayınları) Türkiye’de Güncel Sanat özel sayısında yer alıyor. Makalesinde İnce, İstanbul ilçe belediyelerinin kültür politikalarına ve uygulamalarını analiz ediyor. Toplum ve Bilim dergisinin 125. sayısı hakkında daha fazla bilgiye ekteki linkten ulaşabilirsiniz.

Mapping Digital Media

The Mapping Digital Media project examines the global opportunities and risks created by the transition from traditional to digital media. Covering 60 countries, the project includes data on how these changes affect news about political, economic, and social affairs.  Visit the Open Society Foundations’ website to see the full version of each country’s report.

CIMA worked with the Open Society Foundations to identify the most important digital media indicators in the series of reports. The mapping tool allows for the visualization of these indicators from each report and enables the comparison of digital media penetration in various countries. Please note that some data from the reports has been recalculated to ensure that comparable data is presented in the map.