Mobile user experience (UX) has gained momentum as a significant area of research in recent years. The emergences of mobile human-computer interaction (HCI) as a separate, unique field in HCI discipline with diverse academic activities and body of literature supports this idea. Although mobile devices allow users to stay connected anytime anywhere, diverse user groups still suffer from usability issues caused by the design of mobile interfaces and the limitations of mobile devices. Although the mobile HCI community is trying to create and adapt research methods, tools, and infrastructure for mobile-specific challenges and opportunities, there is still a limited number of studies on mobile UX, which addresses both researchers and professionals that work in the field of mobile HCI. Secondly, it is not so difficult to observe that the product managers in the sector of mobile communication often ignore usability issues and UX processes because of time and budget limitations. However, when it comes to delivering innovation on mobile devices, new philosophies, researches, and approaches should be taken into consideration.
Objective of the Book
This book will aim to provide relevant theoretical frameworks and the latest empirical research findings in the area. By including cutting-edge empirical studies and live cases from the professional sector, it intends to prepare a reference book for the mobile human-computer interaction community that will reveal key mobile user experience issues with solid data and guidelines and will support innovative mobile UX design processes.
The target audience of this book will be professionals and researchers working in the field of mobile human computer interaction e.g mobile user experience and usability and mobile interface design. Moreover, the book will provide insights and support interaction/interface designers, developers, product managers, UX and usability experts, digital marketing experts and digital strategists concerned with digital product and service design.
Recommended topics include, but are not limited to, the following:
Storytelling and gamification in mobile UX design
Trust, privacy, content protection, legal aspects & issues in mobile applications & services
Internationalization and localization in mobile UI
Licensing, IPR and legal issues in mobile development
Next generation mobile development environments
Mobile augmented reality systems
Customer loyalty, retention and satisfaction
Innovative design of mobile UI
Researchers and practitioners are invited to submit on or before May 30, 2012, a 2-3 page chapter proposal clearly explaining the mission and concerns of his or her proposed chapter. Authors of accepted proposals will be notified by June 15, 2012 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by September 30, 2012. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2013.
May 30, 2012: Proposal Submission Deadline
June 15, 2012: Notification of Acceptance
September 30, 2012: Full Chapter Submission
November 30, 2012: Review Results Returned
December 30, 2012: Final Chapter Submission
March 15, 2012: Final Deadline
Inquiries and submissions can be forwarded electronically (Word document) to:
Dr. Kerem Rızvanoğlu, Associate Professor
Faculty of Communication, Informatics Division, University of Galatasaray
Dr. Görkem Çetin, TURKCELL