Yale Center for Customer Insights 7th Annual Customer Insights Conference

THE YALE CENTER FOR CUSTOMER INSIGHTS will hold its 7th annual Customer Insights Conference on May 4 & 5, 2012 in New Haven, Connecticut on the campus of the Yale School of Management.

SUBMISSION REQUIREMENTS

•All papers (behavioral, quantitative and managerial) are encouraged for all tracks.

•Submitted abstracts should be one to two pages in length and double-spaced in pdf. format. Include the title of the paper, names, affiliations, mailing and email addresses of the authors. Please specify who will be presenting at the conference.

•Information and registration information for the conference will be posted at http://cci.som.yale.edu/cci/conferences/ci12by February 1, 2012.Abstracts (in pdf. form) should be sent to ycci@som.yale.eduby January 31st, 2012. Chosen presenters will be notified by March 15, 2011.REVIEW COMMITTEEShane Frederick, Nathan Novemsky, Dina Mayzlin, Subrata Sen and JiwoongShin (Yale University).

The mission of the YALE CENTER FOR CUSTOMER INSIGHTS is to partner with global thought leaders to develop and test new theories that advance the frontiers of knowledge of evolving customer behavior.

Abstracts are invited on research pertaining to:

•Understanding customer choices

•New product innovations

•Brand performance

•Social media

•Competitive marketing strategies

-One presenter’s registration fee, travel, and hotel expenses will be paid by Yale University.

-In addition to academic speakers, the program includes the heads of insights from P&G, Visa, Pepsico, Activision, Nike and insights leaders from MTV and Microsoft.

-The conference will begin with a reception on Thursday evening, May 3rd, and will end midday on Saturday, May 5th.

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