17th International Conference on Corporate and Marketing Communications – Rennes, France; 19-21 April 2012

In an era when citizens increasingly distrust businesses, institutions, governments and the political process, practitioners and academics need to devise new strategies, models, processes, systems and practices to move communication forward. The focal point of the 2012 CMC conference lies in analyzing past, present, and future trends in corporate and marketing communications. Have some communications practices proved inadequate? Which critical changes are needed? What is the role of corporate and marketing communications in reinvigorating businesses, societies and economies? How can communications help rebuild trust in brands and institutions?

For details of conference tracks and detailed submission guidelines, visit the conference website: www.cmc2012.org.

The conference organisers can be contacted at cmc2012@esc-rennes.fr

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