AAA 2012 Annual Conference: First Call for Conference Papers and Proposals for Special Topic Sessions

You are invited to submit competitive papers relevant to any aspect of advertising (theoretical, methodological, empirical, or philosophical) in consideration for presentation at the 2012 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings.

All submissions are subject to blind review competition, and only completed papers (no proposals or abstracts) may be submitted. Only full-length papers (and not abstracts) will be considered for presentation to the conference. Authors of accepted papers must publish either the entire paper or a one-page abstract of the paper in the Proceedings.

The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences. Abstracts that are published in the Proceedings can be published in full in other publications or journals at a future date. Papers should not exceed 30 typed, double-spaced pages in length including references, appendices, tables, etc. Be sure to delete the title page, all identification of the authors in the Properties, and track changes functions prior to submission. Use Journal of Advertising style to format citations.

When you upload a paper submissions you will note a statement specifying that at least one author of the paper agrees to register and attend the conference to present the paper. Failure to present an accepted competitive paper will result in the paper being withdrawn from the conference proceedings. Only an author listed on the paper is eligible to present at the conference. You must agree to this statement in order to submit the papers.

Special Topics Sessions

You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed not only to offer information but also to stimulate discussion and debate among panelists and audience members. Special topics sessions tend to focus on topics of importance to advertising education and practice (e.g., current practitioner issues, creative topics, and/or pedagogical matters) that would not fit comfortably into the competitive paper format. Accordingly, preference will be given to proposals that involve and attract advertising educators who might not typically be interested in sessions that focus solely on refereed research. As such, the Academy is willing to provide “waivers” for industry participants who will be attending only a special topic session (non-academics and individuals who have not been AAA members) of both AAA membership dues and registration fees. If you would like to use some of these waivers, please provide the specifics in your proposal.

A submission should include the following: (1) a clear rationale for addressing the topic over an entire meeting period and/or through contributions from several presenters, (2) the value of the session to conference attendees, including why such a contribution is not likely to be available elsewhere at the conference, (3) names and specific roles of all participants, (4) details of how the session will be conducted under a unifying theme, including contributions of the various participants and (5) how conversations can be continued beyond the actual session.

Preference will be given to proposals providing the requested information in the greatest detail. Special topics chairs are responsible for generating a 1- to 3- page summary (after the session) for inclusion in the Proceedings as a non-refereed publication. A sample summary can be found on the AAA website.

When you upload the special topics submissions you will note a statement specifying that all presenters agree to participate as specified. You must agree to this statement in order to submit the session.


All submissions are to be submitted via the AAA Confmaster website at

If you’ve registered a paper submission at one of the AAA conferences since 2007, you should already have a profile and can use your same password and ID to access the system. If you are submitting a paper for the first time, you will need to create a new profile by following the instructions on the Confmaster website.

Submission information can also be found on the AAA website at:

In order to facilitate the review process and alleviate customs problems with international mail, everyone will submit their paper or session proposal electronically via AAA Confmaster. You will upload a copy of your paper in MS Word format. Please use the procedures noted below for deleting identifying information from your submission.

Electronic submissions will be accepted beginning September 1, 2011 and must be received no later than MIDNIGHT CST, October 1, 2011.

Please designate a single contact person for your submission. This individual will register at the AAA conference website (accessible via and will receive a user name and password via email after registration. Once this information is received, the individual will be able to upload the manuscript to the Confmaster website.

The contact person must also provide contact information (e-mail, phone and fax) and check-mark keywords to facilitate the reviewing process (e.g., copy testing, media measurement, new technologies, advertising education, etc.).

Only individuals listed on the paper are eligible to present the paper at the conference.


Please direct your questions regarding papers or proposals to the appropriate individual and e-mail address as shown below:

Competitive Papers:

Professor Margaret Morrison

University of Tennessee

Special Topic Sessions:

Professor Kim Sheehan

University of Oregon

General questions about the conference can be directed to:

Professor Debbie Treise

University of Florida

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s