IAIMCC Conference 2012

The organizing committee for International Advertising & Integrated Marketing Communications Conference (IAIMCC) 2012 invites submission of complete papers or abstract/research proposals that consider any area of Advertising, Interactive Media, Branding, and Integrated Marketing Communications.

IAMCC 2012 is co-sponsored by Maxwell Center for International Communications and Media (California State University at Fullerton) and The Korean Advertising Society (a Korean national organization equivalent to American Academy of Advertising). The conference begins with evening reception on Thursday, February 2nd, 2012 and concludes on Saturday evening, February 4th, 2012. It will be held at the Disney Paradise Pier Hotel in Anaheim, California.

CONFERENCE PURPOSE

IAMCC 2012 will address issues and problems of both domestic and worldwide that affect the present and future practices for advertising, integrated marketing communication, and branding. Its purpose is to provide a forum in which international advertising and communication scholars and professionals can exchange ideas concerning the processes, effects, consequences, and best practices of advertising and brand communication as they apply to various media channels and culturally diverse consumers. The conference is also designed to maximize interaction between participants through highly interactive sessions featuring a limited number of presentations and a number of social and meal related events.

SUBMISSION DEADLINE: December 15th, 2011, 10 pm, Pacific Time.

SUBMISSION GUIDELINES:

All papers that address advertising, interactive communications, and integrated marketing communications are welcome and both conceptual and empirical papers are encouraged. Papers must not have been presented, previously published, or accepted for publication elsewhere. Complete papers should be no more than 30 pages, double-spaced, including references, tables, figures, and graphics. An extended abstract will be at minimum 4 pages, double-spaced, including 1) the main purpose or research questions, 2) a brief summary of the literature, 3) discussion of the methods (sample, research instruments & procedure), and 4) findings or expected results. Papers should be double-spaced in Word or PDF format, and follow APA style. All submissions must include a separate cover page with paper title, name(s) of the author(s), affiliation, mailing address, email address, and phone numbers. Papers should not include author information except on the separate cover page.

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