General Online Research 2012 Conference

Topics: Social Media Research, Market Research, Survey Research and Methodology.

Call for Papers:

General Online Research 2012 (GOR 12,

Conference date: March 5-7th, 2012

Venue: Baden-Wuerttemberg Cooperative State University Mannheim, Germany Until November 15 2011: abstract submissions for tracks 1-3, best practice award, thesis presentation.

Until January 31 2012: submissions for posters, GORcamp.

Topics: Social Media Research, Market Research, Survey Research and Methodology Since 1997 organized by the German Society for Online Research (DGOF,, Local Organizer: Baden-Wuerttemberg Cooperative State University Mannheim, Germany, Prof. Dr. Martin Kornmeier

Content of this Call

Important Dates

This Year’s Focus and Conference Topics

Submission Types

1. Presentations on Online Research Methodology and Internet Surveys (Track 1) 2. Presentations on Applied Online Market Research (Track 2) 3. Presentations on Social Media Research and Civil Society (Track 3) 4. Best Practice Presentation (including the Best Practice Award competition)

5. Posters and Late Breaking Research (including the Best Poster award competition)

6. Thesis Presentations

7. GORcamp

Required Submission Format

Description of Review Procedure

Contact Details

Important Dates

•    November 15, 2011: Deadline for abstract submission for presentations of all tracks, best practice, DGOF thesis competition

•    December 20, 2011: Preliminary program available

•    January 17, 2012: Deadline for early registration

•    January 31, 2012: Deadline for abstract submission for posters, GORcamp

•    March 01, 2012: Deadline for presentation upload and poster upload

This Year’s Focus and Conference Topics

Attendants of the General Online Research Conference (GOR) discuss the most relevant research and case studies that show the developments in online research.

Submissions are welcome about methods, instruments and theories that deal with the collection of data via the Internet or the effects of online applications and technologies on all levels of society.

Since 1997 GOR is attended by scientists and professionals who want to stay on top of new developments and best practices for their work in companies and academia.

The quality is maintained by a double blind peer reviewing system.

This year’s conference especially encourages submissions in:

•    Online survey research methodology

•    Applied market research

•    Social Media Research, Social Networks and Civil Society

The program committee invites presenters from academia, the private sector, official statistics and the government.

Submission Types

A more comprehensive list of possible topics and past award winners can be found at 1. Presentation on Online Research Methodology and Internet Surveys (Track 1) Presentations advance the methodology of research, for example:

quantitative or qualitative approaches, online experiments, content analysis, panel quality and panel research, survey design, data collection, coverage, sampling, nonresponse, measurement, adjustment, and weighting, including topics from personality research, voting behavior, etc.

2. Presentation on Applied Online Market Research (Track 2) Presentations cover all types of applied market research, for example:

quantitative and qualitative approaches in online and mobile research. Contributions which show how online methodology performs compared to classical approaches in this field are welcome. Please note that purely promotional presentations will not be considered.

3. Presentation on Social Media Research, Social Networks and Civil Society (Track 3) Presentations cover all types of social media research, for example: research on and via forums and bulletin boards, blogs and the blogosphere, social networking platforms, microblogging, photo and video communities, social gaming platforms and innovation communities. This contains the discussion on methods (social media monitoring, hybrid media measurement, social media metrics, ethnographical methods, visualizations

etc.) as well as theories (intellectual property, privacy, transparency, canon and statutes of professional ethics). Applications and best practices are welcome. Presentations can also advance the topic of social media and civil society, for example: public opinion and social media, participation and the deliberative democracy, social capital.

4. Best Practice Presentation (including the Best Practice Award competition)

These presentations will be part of track 2, applied online market research. A strong focus on applied market research based on a real world case study is mandatory. We prefer joint presentations by companies and a research agency. The abstract should especially make clear what the results add to existing insights and knowledge. All submissions in this category are considered for the Best Practice award. This is a prize for the best paper from market research.

5. Posters (including the Best Poster award competition) Posters offer the opportunity to present late breaking research, short research findings or discuss work in progress. Posters are presented in a plenary session. A poster may cover any topic of GOR. Access to poster presentations will be possible during the whole conference. All submissions in this category are considered for the Poster award.

6. Thesis Presentations

Up to the best 3 Master/diploma and doctoral theses will be presented at GOR in this category. Selected authors will present their findings at the GOR conference and the best presentations will be awarded a price. The conference fee is waived for all presenters in this category. Submissions should include the thesis as PDF-file, an extended abstract (limited to 7000 characters, about 2 pages) and the agreement to present the results at the GOR conference.

7. GORcamp

This highly interactive format provides more time for discussions than other formats. Each one hour GORcamp session starts with four 5-minute presentations. After that the audience splits up into four moderated groups to engage in a deeper discussion on the specific topics considering their own preferences. Submissions should briefly describe the topic of the discussion, the abstract categories for the other submission formats do not apply here.

In addition proposals for full sessions (1 hour = 3 presentations) can be suggested about a particular topic and can be send to

Submission Format

The official language of the conference is English. Abstracts should be submitted online at

The abstract length can be up to 350 words. All abstracts will be peer-reviewed with respect to the quality of each of the following four paragraphs in the abstract:

Relevance & Research Question: —your text here— Methods & Data: —your text here—

Results: —your text here—

Added Value: —your text here—

Please use the above template for your abstract submission (one paragraph for each criteria and include the keywords in the beginning of each paragraph).

Incomplete abstracts with respect to the formal criteria above will probably be rejected. In case your research is still work in progress, and therefore final empirical results are not available by the time of submission, you will be asked to hand in your results later. In this case please declare in the comments field during submission, when you will be able to update your abstract. Please note that we cannot accept presentations unless final results are available. Presentations in the tracks last 15 minutes followed by 5 minutes of discussion. Please consider a poster presentation for work in progress. Where stated, the required submission format may differ (e.g., GORcamp, thesis presentation).

Review Process

All abstracts are scored in a double blind peer-review process by members of the GOR international board according to the criteria mentioned in the submission format (clarity and quality of relevance & research question, methods & data, results, added value). Most submissions receive feedback and comments from 3-4 reviewers each, together with the final decision of acceptance or rejection. Chances of acceptance rise when all four criteria are addressed in the abstract.

The program committee is in charge of the final decisions based on the reviews. The members of the program committee and the international board will be available at The program committee consists of (in alphabetical order):

Dr. Dorothée Behr, GESIS-Leibniz Institute for the Social Sciences Maren Heltsche, AG Social Media and Ausschnitt Medienbeobachtung Dr. Lars Kaczmirek, DGOF Board and GESIS-Leibniz Institute for the Social Sciences Prof. Dr. Martin Kornmeier, Baden-Wuerttemberg Cooperative State University Mannheim Dr. Monika Taddicken, DGOF Board and University of Hamburg Visiting Prof. Dr. Martin Welker, DGOF Board and University of Leipzig

Contact Details

Conference website, abstract submission, workshops etc.: Business activities, sponsoring and questions: Program chair:


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