Advertising in Communication & Media Research: ECREA Symposium

Advertising in Communication & Media Research / Advertising Research TWG

ECREA Symposium 14th-15th of June 2012 | University of Tuebingen – Germany


Advertising has been appreciated as a growing demesne within the field of communication and media research. Obviously, the assumption that advertising is one of the driving forces within western media systems can be called a mainstream topic within communication studies. Yet, research concerning this mainstream topic is still lacking orderly continuity as well as a systematic approach within the field of communication and media research. From this vantage point the symposium addresses research areas, ranging from advertising communicators, media, messages, to audiences, and effects. What are the challenges of advertising and its research in the 21st century? What might be the USP of communication and media scholars’ advertising research? Which kind of origins mark communication and media scholars’ point of departure? What are key differences and similarities related to advertising research in Europe?

The first symposium of the Advertising Research Temporary Working Group of ECREA welcomes contributions that address these questions from a variety of research perspectives. Object of this inaugural symposium is a synoptic view of the current status of advertising research in communication and media research on an international level.

Guidelines for Contributions

This symposium will consider both theoretical and empirical papers in form of abstracts for double blind peer reviews. The conference also welcomes panel proposals consisting of 4 presentations.

Authors should provide a 500-words abstract for a single paper proposal. Please note the author names and affiliations on an extra cover sheet followed by an anonymised abstract page.

In all cases the panel proposals should consist of a panel abstract (500 words), in combination with abstracts for each of the individual presentations (500 words). Complete panel proposals only – consisting of 4 papers and a panel abstract – are considered for presentation. No more or less than 4 presentations should form a panel proposal. The proposals should indicate a panel chair or respondent.

All contributions should be submitted electronically in Microsoft Word, Rich Text Format, or PDF format


Submitted abstracts preferably conform to APA 5th reference style.

The conference language is English.

Important Dates

Submission deadline for abstracts (paper and panel proposals):

15th of January 2012, 24.00 CET

Notification of acceptance (paper and panel proposals):

15th of February 2012


Registration and Reception

13th of June 2012

Conference Days:

14th -15th of June 2012

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