International Journal of Media & Cultural Politics (MCP), published by Intellect
Editors: Dr. Karen Donders, Prof. Dr. Caroline Pauwels & Dr. Jan Loisen, Vrije Universiteit Brussel
In a digital media environment, public broadcasters seize the opportunities that technological evolutions and changing consumer habits offer. One can observe that public broadcasting organizations are effectively evolving from radio and television broadcasters to public multimedia entrepreneurs. This evolution is not without controversy. Some scholars regret that public broadcasters are insufficiently and directionless pursuing the possibilities the new media environment offers. They should cooperate more with other public institutions, prioritize the delivery of public interest programmes over the deepening of commercial revenues and intensify their efforts to connect with citizens. The latter are no longer passive recipients, but should be involved in the creation of public content itself. Commercial competitors (broadcasters, newspapers, book stores, companies selling educational software, etc.) add to this criticism alleging that public broadcasters do not respect the rules of fair competition and have come to question public broadcasters’ expansion into the Internet.
Within this context, national legislators face difficulties to adapt the regulatory framework within which public broadcasting organizations deliver services to the wider audience. Often, rules are still oriented at the traditional delivery of radio and television programmes. The importance of new media and innovation is mentioned, but not thoroughly dealt with. Policy makers in and outside Europe stick to the superficial adaptation of legislation and fail to fundamentally reconsider the case for public service broadcasting.
Focus of the special issue
The aim of this special issue on ‘New practices to regulate and evaluate the role of public broadcasters in the new media ecology’ is to bring together a number of high-quality academic articles on the ways in which countries around the world are tackling the difficulty of defining public broadcasters’ role in the new media ecology. The introduction of ex ante evaluations in many European countries are but one example of a new regulatory and policy approach in this regard. In principle, all contributions dealing with ways to regulate and/or evaluate public broadcasters’ role as public media services providers are most welcome.
The Journal can accept up to six high-quality articles. Deadline for submission is 1 October 2011. Authors will be notified of acceptance as soon as possible. The editors of the special issue will send authors the comments of the independent review and ask for revisions of the article if accepted. Articles have to be submitted through the journal’s online submission procedure and are subject to the same review procedure as other articles. Articles have to comply with the general journal guidelines.
Deadline for submissions: 1 October 2011