Mediatization has become more and more a core concept to describe present and historical media and communicative change: If media become part of ‘everything’, we can no longer see them as a separate sphere but must develop an understanding of how the increasing spread of media communication changes our construction of culture and society. In such a perspective, mediatization is used as a concept to describe the long-term process of spreading different technical media and the linked interrelations between media-communicative change and socio-cultural change. So far, studies of mediatization have primarily been occupied with social and cultural transformations in Western cultures and societies, but processes of mediatization are also visible in other parts of the world. Mediatization may, however, display different dynamics and have other consequences in different cultural and social contexts.
The aim of this workshop is to discuss whether mediatization constitutes a global process of change, and, if yes, where the inequalities and dissimilarities of this process are located. Additionally, it can be expected that mediatization is not the same everywhere. Therefore, there might be differences but also similarities between cultures and nations in the process of mediatization. This said, mediatization becomes part of comparative media and communication research, not only in a current but also in an historical perspective: We must think about what the (trans-)cultural and (trans-)national differences are and how to compare them. Also there is a need to do this in a postcolonial and non-western perspective. And, finally, there is the challenge of doing comparative work to separate out different aspects of mediatization.
Topics of workshop papers — both theoretically oriented and/or empirically grounded — might include:
– Defining and theorising mediatization in a transcultural and transnational perspective
– Methods and approaches of comparative mediatization research
– Studies on differences between mediatization processes in various cultures and
– Reflections of comparative methods within mediatization research
– Research on transcultural and transnational similarities of mediatization processes
– Differences in the mediatization process of mediatization, within states but also across
Europe and the globe, whether generally or in relation to specific fields
– (Digital) divide and inequalities as a topic of mediatization research
– Mediatization in a postcolonial and/or non-western perspective
– Historical differences of various stages of mediatization
We encourage contributions on mediatization from different academic perspectives. Please send your abstracts (not more than 300 words) by Sunday 15th January 2012 to one of the organizers, Andreas Hepp (firstname.lastname@example.org) or Sonia Livingstone (S.Livingstone@lse.ac.uk).
Workshop of the ECREA TWG “Mediatization”,
Goldsmiths, University of London,
30th to 31st March 2012
Please visit the ECREA TWG “Mediatization” web page for further information: