A special issue on the broad topic of Internet marketing will seek to publish the best papers that address the research themes outlined below. Each research theme is described briefly to give guidance on the range of topics that are of interest.
Business Models of Online Marketing, The Future of Search Strategies, The Internet Advertising Landscape, Commercial Exploitation of Web 2.0 in Consumer Marketing and in an Organizational Context, Evaluation of Online Performance
Online customer acquisition and retention, Allocation of online investments, E-service innovations, e.g. in banking and telecoms. Other Topics include: Segmentation of online markets, Vertical market studies and case studies of Internet marketing strategies, Use of online analytics to evaluate website design, Economics of the Internet.
Christopher P. Holland, University of Manchester, United Kingdom
Andreas Herrmann, University of St.Gallen, Switzerland
Kristin Diehl, University of Southern California, USA